Every shape that wins
on the feed.

When to use

• You are launching a new feature or product.
• You want to walk through a specific result a customer got.
• You are explaining how your tool replaces a manual workflow.
• You are introducing yourself as the founder for the first time.

Sample hooks

• “We rebuilt our onboarding in 4 hours. Here is what changed.”
• “If you are still doing this in a spreadsheet, watch this.”
• “Three lines of code that saved us $4,000 a month.”
• “The founder mode hack we learned from a $50M company.”

When to use

• You have a list of tips, tools, lessons, or anti-patterns.
• You want viewers to come back to your profile to re-watch.
• You are competing for shares to friends ('send this to X').
• You want to compress a long-form post into a reel.

Sample hooks

• “5 things I stopped doing after I turned 30.”
• “4 supplements I take. 3 I would never touch.”
• “The 6 things every founder learns the hard way.”
• “7 hooks that hit in every niche on Instagram.”

When to use

• You are explaining the difference between your category and a substitute.
• You are positioning a new approach against an old one.
• You are talking through 'this versus that' decisions your audience wrestles with.
• You have a number that closes the argument.

Sample hooks

• “Whey vs collagen. They are not interchangeable.”
• “Your daily AI tools vs the ones that actually ship.”
• “Hiring a creator vs running a daily content engine.”
• “Doing this manually vs letting the system run.”

When to use

• You are teaching a specific workflow that lives in your product.
• You are walking through an integration, a setup, or a recipe.
• You want to land a 'I can do that myself' moment.
• You want to demonstrate range without asking for a sale.

Sample hooks

• “Set up a daily content pipeline in 9 minutes.”
• “The 3-click way to do this in your dashboard.”
• “How I clean a CRM in under 10 minutes a week.”
• “Five settings to flip the first time you open it.”

When to use

• You keep getting the same question in DMs or comments.
• You want a series that builds a back-catalog of answers.
• You are addressing a common misconception in your niche.
• You are surfacing FAQ-style content from a long-form post.

Sample hooks

• “Why don't my supplements actually do anything?”
• “Should I be doing cardio or lifting first?”
• “What's the difference between an LLC and an S-corp?”
• “Is AI content allowed on Instagram?”

When to use

• You have a hard number from your data, your customers, or your category.
• You are sharing a result that needs a moment of disbelief.
• You are running a case-study post.
• You are correcting a widely-believed misconception with a number.

Sample hooks

• “53 reels. $19 total cost.”
• “94% of supplements are wasted. Here is why.”
• “Our churn dropped 38% in 6 weeks. One change.”
• “0.36 dollars per video. Yes, the whole video.”